“Morocco now” the investment and export brand

Morocco launched this Sunday, October 10 its own brand of investment and export “Morocco Now”, on the occasion of its participation in the Expo 2020 in Dubai, United Arab Emirates.

The representant of the Moroccan pavilion and president of the Moroccan Society of Tourism Engineering (SMIT), Imad Barrakad, the president of the CGEM Chakib Alj and the general manager of AMDIE, Youssef El Bari, presented the brand “Morocco Now” which aims to make Morocco shine as an industrial and exporting platform of 1st rank, and attract foreign investors by demonstrating the strong potential of the Moroccan economic environment, its dynamism and competitiveness, the brand also represents a new pledge of confidence for the various partners of the Kingdom.

“Morocco now” is not a label, it is an identity to show what Morocco is in terms of investment and business in general, it is a forward-looking industrial platform to seize the opportunities of a changing world, and builds on a successful track record of economic transformation making Morocco a reliable destination with high investment and export potential.

Morocco has indeed demonstrated real economic and industrial progress over the past 20 years, which has propelled its industrial take-off, thanks to Tangier Med as the first maritime connection in Africa and the Mediterranean and the 20th in the world, the evolution of the automotive sector which has led to an increase in Moroccan exports of more than 150 billion MAD between 2010 and 2019, as well as the investments made in renewable energy.

Morocco now also aims to accompany Morocco in the changes imposed by the global emergency, including the importance of the transition to low-carbon production, as well as the transformation induced by the global crisis of Covid which has oriented the economy towards regional integration and less global dependence.

In general, the brand distinguishes its strengths in 4 key points, Now sustainable, Now competitive, Now successful and Now agile, each of which encompasses a specific strategic vision in different sectors of activity that supports the potential of investment in Morocco. The latter will be further clarified as the president of the CGEM said it is preparing to produce a white paper later this week with concrete measures to support economic growth in Morocco.